Severn Trent launches education experience for children
Severn Trent has officially launched its ‘Wonderful Water Tour', a new innovative educational roadshow created to inspire and educate children across the Midlands all about the world of water.
Made up of ‘The Digibus’ and ‘The Experibus’, the roadshow uses cutting-edge virtual reality technology, including the incredibly popular Minecraft game, which allows children to get up close and personal with some of Severn Trent’s dams, sewers and reservoirs, to provide primary school children with a digital, hands-on experience where they can learn about water efficiency, sewer misuse and the importance of hydration.
The vehicles are a completely new experience in the sector and they will run alongside Severn Trent’s current education programme that already reaches more than 100,000 children every year.
Liv Garfield, chief executive at Severn Trent, said: “I’m absolutely thrilled that we’ve been able to develop such a fantastic new education experience for children all across our region and I truly believe it will inspire the next generation of water users.
“We spoke to teachers and children alike to get their input and then created the buses based on their thoughts and ideas. I really do think they’re a fantastic experience for children at primary school and I know that, after visiting our buses, we’ll help develop a generation that takes water efficiency and sewer savviness to their hearts.”
Created in partnership with Because Experiential Marketing, the Digibus allows children to enter a whole Severn Trent world, created in Minecraft, using virtual reality to follow the water journey from source to tap.
The Experibus offers a more hands-on experience, letting children play the part of different roles, such as scientists and engineers as they search for leaks or conduct water quality tests.
“Water is such a precious resource we really shouldn’t take for granted,” Garfield added. “We want to engage, amuse and amaze a whole generation with our new experience.”
Starting in Nuneaton, Warwickshire, this week at St Anne’s Catholic Primary School, the buses will go on to travel the whole Severn Trent region, aiming to visit every single primary school at least once in the coming years.
Graham Wall, UK CEO at Because Experiential Marketing, added: “The most effective ideas make messages relevant to their audience. Severn Trent’s Wonderful Water worlds do just this by transporting an important real-world subject into a virtual world children love to explore and make discoveries in – Minecraft.
"Building water works on such a vast scale in Minecraft is a huge undertaking, but it’s this attention to detail that makes the Wonderful Water Tour so compelling. The campaign offers an unforgettable and – most importantly – fun way for kids to explore and engage with water.”
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