Northumbrian Water rebrands business retail arm as 'Wave'
Northumbrian Water Group has rebranded its business retail arm as 'Wave', to be led by managing director of business retail Lucy Darch.
The new brand retains Northumbrian’s corporate colours and its hexagonal shape is inspired by Northumberland’s castles, the group said.
Darch said: “I am determined to grow the new retail business and view us as a very strong contender. I am a believer that to be successful all our decisions need to work towards providing great value and customer experience.
“This ethos is clearly demonstrated in the billing system we have chosen to use, Gentrack Velocity, which will offer our customers the flexibility they may need.”
From 1 April 2017 all non-household customers in England will be able to choose their water and sewerage retailer. Currently only businesses that are supplied with more than five mega-litres of water a year can choose their water retailer.
Darch said: “It is important to us that our customers know that our business is able to compete and operate successfully in the new national market. We will be flexible and versatile to enable growth and innovation.
“One way we can communicate the company’s strategy and values is through a brand that people connect with. We have decided to rebrand NWG Business to help build our national identify. Our new brand is Wave.”
Northumbrian Water chief executive Heidi Mottram said: “It is fantastic to have Lucy leading and shaping Northumbrian Water Group’s non-household retail business. It is an exciting time of change and opportunity for the water industry.
“Lucy’s proven track record in blue chip companies will undoubtedly strengthen our ability to position Wave as a major player in the market.”
-This article first appeared on Utility Week.
- Another entrant for water retail market First Business Water (FBW) is the latest entrant to the new retail water market after being granted a water and sewerage... Read More >
- Northumbrian and BT team up on smart water scheme New technology to help speed up leak detection and improve customer's water supplies is being installed into water pipes... Read More >
- Renewable energy partners sought by Northumbrian Water Northumbrian Water is seeking up to four renewable energy partners who will secure 100 % of the required funding and then... Read More >
- Ofwat's assessments keep water companies in check The regulator's initial assessment of water companies' business plans reveals that a tight financial settlement is on the... Read More >
- Opinion: How will the UK protect the environment after Brexit? The Draft Environment (Principles & Governance) Bill leaves several unanswered questions about the enforcement of the... Read More >
- Ofwat's PR19 assessments: How the industry reacted After Ofwat published its initial assessments of water companies' business plans for 2020-25, we look at the responses... Read More >
- Preparing for better phosphorus removal in AMP7 In order to meet the more stringent phosphorus removal requirements expected in 2020- 25, wastewater utilities will need to... Read More >
- Customers, Innovation, Sprinting and The Gruffalo A design sprint on customer service at WWT's recent Water Industry Technology Innovation Conference highlighted how the... Read More >