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New app eases cover crop verification for farmers

Farmers who have committed to grow environmentally friendly cover crops are now able use a new app to quickly verify their work.

The first-of-its-kind software, which is designed to be simple to use, allows farmers to upload pictures and details of their crops direct from the field via their smartphone. Once submitted, machine learning technology automatically identifies and confirms the crop and its location fulfilling the commitment.

It is the latest development from EnTrade, the online platform that facilitates efficient catchment spending between buyers of environmental measures, such as water companies, and sellers such as farmers and landowners.

EnTrade creates a market in a catchment, which provides financial incentive and guidance for farmers to create measures that reduce environmental impact such as reducing excess nutrients entering nearby watercourses.

EnTrade’s managing director Guy Thompson said: “Our whole business model is designed around making it financially viable, supportive and easier for farmers to deliver more for the environment. The launch of our app will help us to make even bigger strides in this direction.

“Through our engagement with farmers, we understand that they want to maximise their environmental contributions, while still producing quality food. However, we also recognise their extremely busy workloads and long hours. Our app allows farmers to verify their cover crops instantly, meaning they can get on with their day without creating extra administrative work.”

The EnTrade app is free to download from the iOS App Store and the Google Play Store for Android devices.

Author: Robin Hackett, editor, WWT
Topic: Innovation , Drinking water quality
Tags: water companies , environment , farmers , EnTrade


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