Brits significantly underestimate water use - WRAS study
Nearly a quarter of Brits admit they have no idea how much water they use, according to a study commissioned by the Water Regulation Advisory Scheme (WRAS).
The average UK household uses 350 litres per day, but people estimate their family uses just 157 litres – an underestimation of 55 per cent.
The survey found that 10 per cent wash their car with a hose pipe rather than a bucket, while Brits spend an average of seven minutes 30 seconds in the shower, which could use up to 90 litres of water.
In addition, taps are left running for an average of 54 second while brushing teeth, which could be wasting nearly 12 litres of water in the process.
Washing machines are one of the biggest culprits of water usage, using approximately 50 litres per wash, with older machines using even more than this. Over 80 per cent underestimated this amount, assuming 18 litres per load, on average.
Julie Spinks, managing director of WRAS, said: "Although more than half [53 per cent] of UK homes now have a water meter, research shows that people are still not giving a huge amount of thought to their water usage at home, even if it could save them money and help the environment.
"There is still a long way to go in convincing most households to be more conscious of their water consumption.
"Many water companies give away water efficiency products to customers for free, yet 47 per cent don’t have any kind of water-saving device at home. Products such as toilet leak detection strips, shower timers and cistern displacement devices can save litres of valuable water, and WRAS supports the use of compliant plumbing products that use technology to automatically reduce water and energy consumption, without people even noticing a difference."
- University wins water-stress research funding Anglia Ruskin University has been awarded £175,000 from the EC to investigate and promote new ways of improving water... Read More >
- Environmental NGOs, water companies create Blueprint for Water Twenty environmental NGOs, co-ordinated by Blueprint for Water, and nine water companies have pulled together to create a... Read More >
- Whitbread gains water self-supply licence Hospitality firm Whitbread has been granted a licence to supply its own water retail services in the open water market. Read More >
- Capital's infrastructure needs integrated water approach The concerns of Londoners about the capital city's resilience highlight the need for integrated planning across water,... Read More >
- Comment: Can innovation help the taps continue to run in the future? There is little doubt that innovative thinking is required if the industry to meet the resource challenges of the future,... Read More >
- Innovation Zone: Rainwater harvesting This month's Innovation Zone focuses on rainwater harvesting, which can make buildings more water efficient and ensure the... Read More >
- Innovation Zone: Driving down demand With drought and water resources becoming a subject of growing importance, we look at some customer-side options that can... Read More >
- Ready for anything: Resilience in the Round Resilience is one of the four priorities that Ofwat wants to see water companies adopt in their plans for PR19. But what... Read More >